HORACE MANN BRANDING PROJECT

This project focused on developing a cohesive brand identity and content strategy for Horace Mann Insurance — a company dedicated to serving educators and school communities.

The goal was to create a brand that feels trustworthy, approachable, and supportive, while also modernizing how it connects with its audience.

Project Overview

Horace Mann Insurance provides insurance and financial solutions specifically for educators. The brand is rooted in trust, long-term security, and community impact.

This project reimagines how the brand shows up visually and digitally, with a focus on clarity, relatability, and engagement.

Scroll through Branding Plan

My Role:

  • Developed the full branding system

  • Defined voice, tone, and messaging

  • Created a content and social strategy

  • Built campaign concepts and content direction