Sports Girls Club Content Strategy Project

This project focused on building a strategic content marketing and repurposing plan for Sports Girls Club — a media platform centered around women in sports.

The goal was to expand reach, strengthen engagement, and create a more structured, scalable content system.

Project Overview

Sports Girls Club already had a strong visual identity and consistent posting style, primarily on Instagram. Their content was relatable, engaging, and tailored to a female sports audience.

However, the opportunity was to:

  • Expand beyond a single platform

  • Increase content longevity

  • Create a more intentional content funnel

Scroll through platform specific strategy:

Now Lets Create Applesauce!

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Last but not Least

Why This Works

This strategy is designed to:

  • Maximize content output without creating more work

  • Reach audiences across multiple platforms

  • Build a stronger, more engaged community

  • Create a clear path from discovery to loyalty